New Name, New Logo—
SAME COMMITMENT TO QUALITY CONTENT
Introducing the Custom Content Council
Formerly the Custom Publishing Council
www.customcontentcouncil.com

New York, NY (February 17, 2010) – Reflecting a new era in custom media – and the monumental impact content has today on all marketing initiatives – the Custom Publishing Council, the leading professional association for custom media, has changed its name to the Custom Content Council (CCC).

“This decision was a long time in the making and I’m very happy we’ve made it.  As we enter our 11th year as an association, we need to ensure that we stay ahead of the ever evolving media world.  ‘P’ for Publishing sounded ancient,” said Lori Rosen, Executive Director, Custom Content Council.  “‘Content’ is a more accurate reflection of what marketers are using to educate, connect, up sell and attract new customers.”

The Council was formed in 1999 prior to the digital, mobile and social media booms.  At the time, the business was entirely print focused.  Today marketers of all sizes and industries use content, far beyond product descriptions, to drive customer growth and retention.  In addition to print, custom content providers are constantly utilizing content in a variety of formats:  blogs, video, webzines, emails, podcasts, microsites, newsletters, and more. Custom content is estimated to be a $37 billion industry that continues to outpace other media sectors as it grows 5-10 percent annually.

“Because marketers and content providers are constantly challenging themselves to find ways to offer their audiences the broadest possible mix of relevant content—integrating print, the Internet, video, mobile media, social media, and more—the custom content industry has not only thrived through the recession but positioned itself to grow dramatically in the recovery now taking hold,” said Michael Winkleman, CCC Chairman and President of Leverage Media.  “The Custom Content Council’s new positioning helps provide a platform for that growth.”

The Custom Content Council will host its third annual Custom Content Conference in Nashville March 24-26, a 36-hour networking event showcasing high profile marketers and their content strategies.  This year’s speaker roster includes executives from Kodak, NHL, and KLM Airlines.

The final component of the transformation from the CPC to the CCC will be the launch of a new website in May 2010, which will include an advance search engine that will help marketers find the right custom content partners.