Tom Hoehn, director of Interactive Marketing and Convergence Media for Kodak’s Chief Marketing Office, is giving a presentation at the 2010 Custom Content Council conference—”Content: Use It or Lose It, Taking Advantage of Content in a Custom Media Age.” And as I will be attending the event, I thought it would be great to gain some insights into Tom’s digital marketing strategy at Kodak.  Here’s the result.

John: You’ve been with Kodak for a while. How has Kodak’s content strategy for print and digital changed over the years?
Tom: It has evolved like everything must to keep viable. Over the last number of years our digital transformation has had the greatest impact on what and how we communicate.
We have changed what we make, how we make it, where we sell it and how we talk about it. That is change on a level that many companies wouldn’t survive. It was critical that we delivered the story of this transformation and showcased our digital credentials, many of which people were unaware of, throughout this period.

… Read the rest of this interview by John Cass at http://www.pacecommunications.com/blog/post/kodaks_tom_hoehn_on_how_to_step_up_your_content_at_the_2010_custom_content_/

Register for the Custom Content Conference at www.customcontentcouncil.com/ccc2010.asp